CLU X THE HOMESTEAD

RAW EMOTION. REAL IMPACT. TRUE BELONGING. Bringing calisthenics to youth overcoming life on the streets.
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CLU X THE HOMESTEAD

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We had the privilege of launching the first-ever CLU Giving Back Campaign. In partnership with The Homestead, an organisation that provides shelter and support for neglected street children in South Africa, we set out to do more than just teach calisthenics. Our goal was to empower, uplift and inspire.

Through movement, we showed these young boys that strength is more than just physical. It’s found in perseverance, discipline and the belief that, no matter their past, they have the power to shape their future. Every rep, every smile and every moment of encouragement was a reminder of their resilience and potential.

Beyond the training, we wanted to offer real, meaningful support. Following their recommendation, we provided refreshments, fresh underwear and bedding – small necessities that make a huge difference in their daily lives. It was a reminder that impact isn’t just about showing up, but about listening and taking action.

We left feeling proud, grateful and motivated to keep pushing this movement forward, knowing that Cali Link Up has the power to create real change through community, connection and care.

This is why we do what we do. To push boundaries, to grow this sport and to use it for something greater than ourselves.

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campaign Highlight Video